18 November 2014
Dear Farmers Market Customers:
It is with a heavy heart that we are announcing our departure from Tuesday’s Crescent City Farmers Market (CCFM). Due to a sustained erosion of sales over the course of the past eights months, and to the unpredictably of future markets, we are forced to withdraw our booth from this cherished market. Our last TUESDAY market will be the 25th of November.
Although Bellegarde Bakery, in its original gestation as “Babcia Kubiak’s Breads”, began at CCFM five years ago, we have found that the current status of public markets in New Orleans is extremely volatile. There is an overwhelming consensus among vendors at CCFM that “business is not what it used to be”: due to the nature of Bellegarde’s craft, and our commitment to quality, we do not have a “product” which we can freeze, store, or transfer once market is over. We make fresh bread, day in and day out, in heat and in cold, on weekends and on holidays, so that our customers can understand the integrity of fresh food.
We are extremely vulnerable—physically and financially—to capricious weather, shopping habits, and other food ‘trends’ that degrade the quality and consistency of farmers markets. Vendors at farmers markets are at the bottom of the proverbial food chain: we do all the sowing and receive little of the harvest. The current food economy of America is such that money, respect, and stability trickle down from celebrity chefs, supermarkets, and restaurants to the bottom of the pool—fishermen, beekeepers, bakers, farmers: the people that actually make food have trouble making a living at their primary venue of sales: the farmers market. Without any institutional or municipal support through grants, press, mentorship, or subsidy, we vendors suffer the modern whims of that most basic human gesture: the eating and sharing food.
By the vendors, for the vendors: it’s a motto we still live by. We have an implacable commitment to rebuilding the edible architecture of New Orleans through grains and breads. We will remain at our SATURDAY booth and you can find us in a litany of retail locations—from Rouses and Whole Foods to St James Cheese and Faubourg Wines. Please follow the “retail” tab on our website, bellegardebakery.com, or call the shop with any questions about where to find our bread. Thank you, sincerely, for your continued support and faith.